Noom Faces Class Action Lawsuit Background
Noom is a popular weight loss app that provides customized diet and exercise plans. The company advertises a “personalized health coach” and claims to have helped over 50 million users lose weight. However, Noom was hit with a class action lawsuit in early 2023 alleging deceptive, unfair, and financially damaging practices.
The lawsuit accuses Noom of luring in customers with a “risk-free” trial only to charge excessive non-refundable fees without gaining adequate consent. Further, it states that Noom fails to deliver on promises of a customized plan and support. Plaintiffs claim canceling is extremely difficult and refunds are not provided as advertised.
Noom’s sales have skyrocketed to over $400 million through social media ads and celebrity partnerships. But the lawsuit contends this growth is fueled by exploiting users rather than providing an effective service.
Status of the Lawsuit
The lawsuit seeks to recoup up to $10 million in damages for potentially millions of impacted Noom users. It was filed in federal court and alleges Noom violated state consumer protection laws related to deceptive trade practices and false advertising. While Noom faces this class action lawsuit, other companies are battling similar legal issues, like the stars of the home renovation show Fixer to Fabulous who were hit with a lawsuit over alleged fraud and contract violations called the Fixer to Fabulous Lawsuit. Noom has yet to issue a statement in response to the lawsuit allegations.
The class action complaint must still receive federal certification before it can move forward on behalf of all Noom users. One home renovation show facing legal troubles is Fixer to Fabulous. Noom has yet to issue a statement in response to the lawsuit allegations.
Implications for Noom and Users
This lawsuit signals more scrutiny ahead for Noom’s business practices as the weight loss app continues rapid growth. If the class action is certified, Noom could face serious financial liability.
For users who feel misled or unfairly charged by Noom’s platform, this lawsuit provides an avenue to potentially obtain refunds or other damages. Victims should save relevant documentation showing harm.
Frequently Asked Questions: Noom Class Action Lawsuit
1. Who is eligible to join the lawsuit?
The potential class includes Noom app users who feel they were unfairly charged or misled by deceptive practices. This includes millions of customers.
2. What damages could Noom face?
Noom could face up to $10 million in damages under consumer protection laws. The final liability could increase if more users join.
3. How do I join the Noom class action?
The lawsuit must still receive class certification. Once certified, there will likely be a process to join as a plaintiff by submitting documentation to the law firm handling the case.
4. What if I want to leave Noom?
You can try canceling through the Noom app. Be sure to save any documentation if Noom refuses refunds or makes canceling difficult. This evidence can support the lawsuit.
5. Has Noom responded to the lawsuit?
So far, Noom has not issued any public statement addressing the substance of the class action allegations or claims against it. The company may be waiting for court proceedings to progress further before commenting.
6. Who filed the Noom class action?
The lawsuit was filed on behalf of several lead plaintiffs in federal court. It is now seeking class certification to include all impacted Noom users in the US.
7. What laws did Noom allegedly violate?
The lawsuit alleges Noom engaged in deceptive trade practices and false advertising prohibited under various state consumer protection laws.
8. How long will the lawsuit take?
Class actions often take over a year. This case still awaits an initial certification decision. If certified, the court process could still require years before a final resolution or settlement.
9. What should I do if I’m upset with Noom?
Save all evidence related to your experience, including advertised claims, monthly charges, and any cancellation or refund requests. This documentation can support your claim in the class action. You may also consult a consumer law attorney.
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